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Marketing Books [Page 21 of 482]

Marketing

Marketing A Critical Textbook

General, Business & Economics -> Marketing -> Principles of Marketing
Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski
Published: 2010-11-17
ISBN: 1446243958
Publisher: SAGE Publications

Electronic Inspection Copy available for instructors here Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.

Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

- Explains and debates key concepts in a clear, readable and concise manner.

- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.

- Includes a glossary of critical marketing terms.

- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students. Visit the companion website at www.sagepub.co.uk/ellis


Marketing

Marketing

Cardin, Luc, Durocher, Stéphane
Published: 2021
ISBN: 2765061696
Publisher: CHENELIERE

Marketing

Marketing

General, General, Business & Economics -> Marketing -> Principles of Marketing, Business & Economics -> Business -> Business Studies
Lamb, Charles W., Hair, Joe F., McDaniel, Carl
Published: 2012
ISBN: 1133708587
Publisher: Cengage Learning
Engaging and thorough, MARKETING, 12th Edition shows students how marketing principles affect their day-to-day lives, as well as their significant influence on business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings for students and gets them thinking about their own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, MARKETING, 12th Edition gives students countless opportunities to develop and apply critical thinking skills while acquiring the marketing knowledge essential in the business world.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing

Marketing

Higher, General, Professional, Career & Trade -> Education -> Higher, Business & Economics -> Marketing -> Principles of Marketing
Michael P Levens
Published: 20130712
ISBN: 0133468860
Publisher: Pearson Education (US)
A unique and easy-to-read breakdown of marketing information.   Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text—rather than passively read it.   The second edition features a new format that makes it easier for readers to study and learn the material.

Marketing

Marketing

Gabay, Jonathan
Published: 2003
ISBN: 0340859466
Publisher: Hodder Arnold

Marketing

Marketing

General, Business & Economics -> Marketing -> Principles of Marketing
Grewal, Dhruv
Published: 2021
ISBN: 1264155840
Publisher: McGraw-Hill Higher Education
Marketing was designed to show today?s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.The eighth edition represents the authors? most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today's mobile and modern students and instructors.Accompanied by McGraw Hill Connect? with SmartBook? 2.0, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.

Marketing

Marketing

General, Business & Economics -> Marketing -> Principles of Marketing
Grewal, Dhruv
Published: 2019
ISBN: 126042829X
Publisher: McGraw-Hill Higher Education
Grewal/Levy Marketing 7e was designed to show today’s social and digital student how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The seventh edition represents the authors’ most extensive revision today exploring both fundamentals and new marketing influencers such as digital social and mobile marketing marketing analytics and the psychology influencers on consumer behavior.  Written in an engaging highly visual format with up-to-date examples throughout for today’s mobile students and instructors.  Accompanied by Connect® our highly reliable digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.   

Marketing

Marketing

Marketing, Textbooks, Manuels d'enseignement supérieur
Grewal, Dhruv, Levy, Michael
Published: 2019
ISBN: 1260087719
Publisher: McGraw-Hill Education
M: Marketing Is The Newest Principles Of Marketing Textbook On The Market, And Was Created With Students And Professors Needs In Mind. The Content Is The Same As In The Hard Bound Grewal/levy 1/e, Except That A Few Of The Chapters Are Combined. Students Receive A Cost-effective, Easy To Read Text Complete With Study Resources (both Print And Online) To Help Them Review For Tests And Apply Chapter Concepts. Professors Receive A Text That Contains All The Pertinent Information We Know They Cover In Principles Of Marketing - Yet In A More Condensed Format That Is Easier For Students To Cover. It Also Contains Gradable Online Assignments For Instructors To Assign. Marketing Also Includes Comprehensive Teaching Support And Online Supplements.

Marketing

Marketing

Published: 1995
ISBN: 0333625862
Publisher: Palgrave Macmillan

Marketing

Marketing

Business & Economics, Marketing
Berkowitz, Eric N., Kerin, Roger A.
Published: 1991
ISBN: 025609182X
Publisher: Richard D Irwin

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Marketing

Marketing

Harsh V. Verma & Ekta Duggal
Published: 2022
ISBN: 019945910X
Publisher: OXFORD UNIVERSITY PRESS

Marketing

Marketing

William G Zikmund
Published: 1989
ISBN: 0471631094
Publisher: Wiley

Marketing

Marketing

Charles W. Lamb
Published: 2006
ISBN: 0324317174
Publisher: Thomson South-western

Marketing

Marketing

Walter B Wentz
Published: 1979
ISBN: 0829902279
Publisher: West Pub. Co

Marketing

Marketing_d23

Published:
ISBN: 0032418817
Publisher: Mason, Ohio : Thomson/south-western, 2004.

Marketing

Marketing

Michael J. Baker
Published: 1996
ISBN: 0333650395
Publisher: Palgrave Macmillan

Marketing

Marketing

William G. Zikmund, Michael D'amico
Published: 1989
ISBN: 0471614599
Publisher: John Wiley & Sons Inc

Marketing

Marketing

William M. Pride
Published:
ISBN: 061812876x
Publisher:

Marketing

Marketing

John E. Richardson
Published: 1987
ISBN: 0879676817
Publisher: Mcgraw-hill Companies

Marketing

Marketing

William M. Pride
Published: 2005
ISBN: 0618641548
Publisher: Houghton Mifflin College Div

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