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Marketing Books [Page 20 of 482]

Marketing

Marketing

James W. Dean
Published: 1985
ISBN: 0880241071
Publisher: Eno River Pr
Compiled By James W. Dean And Richard Schwindt. Includes Bibliographical References.

Marketing

Marketing

General, Business & Economics -> Marketing -> Principles of Marketing, SC513000, SUCO41169, 3339
Manfred Bruhn
Published: 20120414
ISBN: 3834938556
Publisher: Springer Nature
Dieses Lehrbuch vermittelt die gesamten Grundlagen des Marketing und nimmt dabei konsequent Bezug auf die Praxis. Die anwendungsorientierte Darstellung versetzt den Leser in die Lage, Marketingprobleme zu analysieren und eigenständig Problemlösungen zu erarbeiten. In der 11. Auflage wurden neue Entwicklungen, wie z.B. Social Media Kommunikation, integriert. Das Kapitel Marketing Controlling wurde vollständig überarbeitet.

Marketing

Marketing

General, Business & Economics -> Marketing -> Principles of Marketing, SC513000, SUCO41169, 3339
Manfred Bruhn
Published: 20190329
ISBN: 3658244739
Publisher: Springer Nature
Lernen Sie mit diesem Buch die Marketing-Grundlagen für Studium und Praxis  Dieses Buch vermittelt die Grundlagen des Marketings und nimmt dabei konsequent Bezug auf die Praxis. Die anwendungsorientierte Darstellung versetzt den Leser in die Lage, Marketingprobleme zu analysieren und eigenständig Problemlösungen zu erarbeiten. In der 14. Auflage wurden alle Kapitel überarbeitet und neue Entwicklungen im Bereich der interaktiven Kommunikationsinstrumente berücksichtigt. Das Marketing-Buch richtet sich an Studierende der BWL und Führungskräfte und Geschäftsführer, die sich um die Optimierung ihrer Marketingmaßnahmen bemühen. Themen des Marketings von allen Seiten beleuchtet Der Autor bemüht sich um eine vielfältige Betrachtung des Marketings. Er beschäftigt sich unter anderem mit den folgenden Bereichen:  ·         Marketingplanung ·         Strategisches Marketing ·         Marketingforschung ·         Produkt- und Preispolitik ·         Kommunikations- und Vertriebspolitik ·         Marketingorganisation ·         Marketingcontrolling Für die optimale Prüfungsvorbereitung empfehlen wir Studierenden der Betriebswirtschaft außerdem das Übungsbuch, das zu diesem Buch über das Marketing erschienen ist.

Marketing

Marketing

Eric N. Berkowitz
Published: 1995
ISBN: 0256120889
Publisher: Irwin

Marketing

Marketing

Lamb, Charles, Hair, Joe F., McDaniel, Carl
Published: 1997
ISBN: 0538870117
Publisher: South-Western College Pub

Marketing

Marketing

Published:
ISBN: 9639585041
Publisher:

Marketing

Hidden Needs Versteckte Kundenbedürfnisse entdecken und in Produkte umsetzen

Regine Kalka, Andrea Mäßen
Published: 2018-03-21
ISBN: 3648115170
Publisher: Haufe

Marketing

Marketing

Research, General, Direct, Business & Economics -> Marketing -> Marketing Research, Business & Economics -> Marketing -> Principles of Marketing, Business & Economics -> Marketing -> Database Marketing, P0110110, 7.11, P0110017, SC513000, SUCO41172, 3339
Jonathan Groucutt; Cheryl Hopkins
Published: 20170916
ISBN: 1137336064
Publisher: Bloomsbury UK

Marketing

The Rest Is Noise Series: Zero Hour The U.S. Army and German Music, 1945–1949

Peter Spalton
Published: 2010-04-29
ISBN: 0007358946
Publisher: HarperCollins Publishers

The marketing secrets that experts and top professionals use.

Get results fast with this quick, easy guide to the fundamentals of Marketing
Includes how to:
• Position your product for a target market
• Build a brilliant marketing plan
• Create stunning branded marketing materials
• Use memorable publicity to build market interest
• Take advantage of new technology


Marketing

Marketing

General, Business & Economics -> Marketing -> Principles of Marketing
Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart
Published: 20190322
ISBN: 0135209781
Publisher: Pearson Education (US)
For undergraduate principles of marketing courses. Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 10th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan. With this text, students take an active approach to understanding marketing through decision making and are well equipped to tackle what’s happening in the world of marketing today.

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Marketing

Die Nebenklage des Reichsstrafprozesses Ein Beitrag zur Lehre von den Rechten des Verletzten im Strafverfahren

Christoph Braunschweig
Published: 2018-11-27
ISBN: 3486796089
Publisher: De Gruyter

Das Lehrwerk ermöglicht es Studenten der Wirtschaftswissenschaften, aber auch Berufspraktikern, sich einen systematischen Überblick über die wichtigsten Elemente und grundlegenden Zusammenhänge des Marketing in kompakter Form zu verschaffen.


Marketing

Marketing

Paola Signori
Published:
ISBN: 1121555543
Publisher:

Marketing

Marketing

Heribert Meffert
Published: 2013
ISBN: 3322931684
Publisher: Springer-verlag

Marketing

Marketing

Published: 1969
ISBN: 1259318559
Publisher: Macdonald & Evans

Marketing

Marketing

Published: 2015
ISBN: 2765107378
Publisher: Cheneli?re Education

Marketing

Marketing

Marketing & Sales Management, Marketing - General & Miscellaneous
Boshoff, C., Terblanché, N.
Published: 2004
ISBN: 0195786815
Publisher: Oxford University Press

Marketing

Marketing

Lamb, Charles W., Hair, Joe F., McDaniel, Carl
Published: 2008
ISBN: 0324591098
Publisher: South-Western College Pub

This textbook outlines key principles and theories, illustrating them with recent examples, and discusses various topics relevant to product decisions, distribution, promotion, pricing, and technology-driven marketing. A companion CD-ROM contains worksheets, a multicultural marketing module, a competitive intelligence module, self-tests, a Power Point presentation, and video clips. The authors teach marketing and business at Texas Christian University, Louisiana State University, and the University of Texas in Arlington. Applying a commonly used marketing ploy itself, the book lists a 2004 copyright date in an effort to look a year newer than it is. Annotation (c)2003 Book News, Inc., Portland, OR

Booknews

New edition of a text that introduces the key principles of marketing. Lamb (business, Texas Christian U.), Joseph F. Hair (Entrepreneurship Institute, Louisiana State U.) and Carl McDaniel (marketing, U. of Texas) present 20 chapters that discuss the world of marketing; analysis of marketing opportunities; product, distribution, promotion, and pricing decisions; and technology driven marketing. The included CD-ROM features two new video cases, PowerPoint slides, E-Marketing planning worksheets, practice quizzes, and supplemental Competitive Intelligence information, and other material. Annotation c. Book News, Inc., Portland, OR (booknews.com)


Marketing

Marketing

Marketing, HF5415 .H42, 658.8
Heskett, James L.
Published: 1976
ISBN: 0023539402
Publisher: Prentice Hall
James L. Heskett. Includes Bibliographies And Index.

Marketing

Marketing

Philip Kotler, Suzan Burton, Kenneth Deans, Linen Brown, Gary Armstrong
Published: 2015
ISBN: 1486001777
Publisher: Pearson Higher Education Au
The Ultimate Resource For Marketing Professionals Today’s Marketers Are Challenged To Create Vibrant, Interactive Communities Of Consumers Who Make Products And Brands A Part Of Their Daily Lives In A Dynamic World. Marketing, In Its 9th Australian Edition, Continues To Be The Authoritative Principles Of Marketing Resource, Delivering Holistic, Relevant, Cutting Edge Content In New And Exciting Ways. Kotler Delivers The Theory That Will Form The Cornerstone Of Your Marketing Studies, And Shows You How To Apply The Concepts And Practices Of Modern Marketing Science. Comprehensive And Complete, Written By Industry-respected Authors, This Will Serve As A Perennial Reference Throughout Your Career.

Marketing

Marketing

General, Business & Economics -> Marketing -> Principles of Marketing
Gary Armstrong; Gary T. Armstrong
Published: 20160209
ISBN: 0134132254
Publisher: Pearson Education (US)
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.   Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.   For undergraduate courses on the Principles of Marketing. This package includes MyMarketingLab™   An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.   The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving readers with a richer understanding of basic marketing concepts, strategies, and practices.   Personalize Learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.   0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package   Package consists of: 013414953X / 9780134149530 Marketing: An Introduction 0134132351 / 9780134132358 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction  

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