Marketing Books [Page 19 of 482]
Publisher: Kiehl Friedrich Verlag G
Evans, Joel R
Publisher: Collier Macmillan
William M. Pride, O. C. Ferrell
Publisher: South-Western College Pub
Burrow, James L.
Publisher: South-Western Educational Pub
Matjaž Iršič, Borut Milfelner, Aleksandra Pisnik
Publisher: UTB, Stuttgart
Etzel, Michael J., Stanton, William J.
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Marketing System, Strategie und Instrumente
Richard Kühn, Anja Reimer, Roger Fasnacht
Publisher: Haupt Verlag
Grewal, Dhruv, Levy, Michael
Publisher: McGraw-Hill Education
Michael Ray Solomon
Publisher: Pearson Education
Studieboek Op Hbo-niveau.
Marketing Junge, was machst du eigentlich genau?
Alexander Max Maier
Marketing sind hübsche bunte Bildchen, garniert mit einem knackigen Werbeslogan. Wenn Sie Marketing mit diesem Satz beschreiben haben Sie nicht ganz unrecht. Wenn aber nach einer rhetorischen Pause immer noch nicht mehr kommt, sollten Sie unbedingt dieses Buch lesen.Wenn Sie sich also schon immer einmal gefragt haben, was Marketing eigentlich ist, wie es funktioniert und welche Fallstricke es für uns bereit hält, dann ist dieses Buch genau das richtige für Sie. Wenn Sie sich diese Frage noch nie gestellt haben und jetzt neugierig geworden sind, umso besser.
Baines, Paul, Fill, Chris, Page, Kelly
Publisher: Oxford University Press
Marketing offers students and lecturers an integrated learning solution that combines accessible narrative with a diverse range of electronic tools available on the book's website and DVD. The purpose of this package is to bring contemporary marketing perspectives to life for students new to the concept of marketing, and for it to be motivational, creative, applied and highly relevant to the student experience. Case Insight interviews with marketing practitioners, found at the beginning of each chapter, provide students with actual examples of the material discussed in the text. Each chapter is also pedagogically enhanced by Marketing Insight boxes. These learning features show how marketing problems have been solved in the business world and enable students to apply the theories in the text to real-world situations. The text begins with fundamental concepts from classical marketing perspectives and contrasts these with newer perspectives from the relational and service-based schools of marketing to help students develop knowledge and encourage critical thinking.
Marketing is an excellent introductory text but can be used for reference throughout the course of a student's study of marketing or business.
Online Resource Centre and DVD:
For Lecturers: Extensive supplementary digital material featuring video clips of interviews with the marketing practitioners from the textbook and guest lectures with academics on the chapter topics to help lecturers illustrate core marketing concepts to students. Also comprises case studies, a test bank, tutorial activities and PowerPoint slides to aid lecturers' teaching.
For Students: Provides multiple-choice questions, web-based research activities and abstracts from seminal papers, enabling students to test their knowledge.
Publisher: McGraw-Hill Ryerson
Grewal Marketing, Fourth Canadian Edition, Focuses On The Core Concepts And Tools That Marketers Use To Create Value For Customers. Current And Engaging Canadian Examples Integrated Throughout The Text Define How Companies And Successful Entrepreneurs Create Value For Customers Through Branding, Packaging, Pricing, Retailing, Service, And Advertising.
Hunt, Shane, Mello, John, Deitz, George
Publisher: McGraw-Hill Education
Hello, And Welcome To Hunt, Mello, And Deitz's Marketing 3e. Students, Particularly Non-marketing Majors, Want To Know, 'why Does This Course Matter To Me?' We Designed Our Product To Emphasize The Universal Importance Of Marketing . . . Because Everyone Is A Marketer--
General, General, Business & Economics -> Business -> Business Studies, Business & Economics -> Marketing -> Principles of Marketing
William M. Pride; O. C. Ferrell
Publisher: Cengage Learning US
Gain a thorough understanding of essential marketing principles with Pride and Ferrell's visually engaging, inviting MARKETING. This popular, proven presentation helps you develop the knowledge and decision-making skills to succeed in today's competitive business environment. In-depth coverage highlights fundamental marketing concepts and strategies while practical applications and real-world examples emphasize the latest in social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing in times of transition. This new edition also features expanded coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. MARKETING is essential for career success no matter what your background.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Eric N. Berkowitz
Publisher: Mcgraw-hill Higher Education
Marketing,Sixth Edition continues to be a market-leading text. The text’s consistent emphasis on leading-edge content and a student-oriented approach,along with the outstanding supplements package,will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers—from the professor who relies only on the text,a few core supplements,and a blackboard and chalk,to the professor who fully integrates technology into the course.
Higher, General, Professional, Career & Trade -> Education -> Higher, Business & Economics -> Marketing -> Principles of Marketing
Gary Armstrong; Gary T. Armstrong
Publisher: Pearson Education (US)
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience–for you and your students. Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Guide Student’s Learning: The text’s active and integrative “Road to Learning Marketing” presentation helps students learn, link, and apply major concepts. Encourage Students to Apply Concepts: A practical marketing-management approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life. Cover New Marketing Trends and Technology: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763528/ISBN-13: 9780133763522. That package includes ISBN-10: 0133451275/ISBN-13: 9780133451276 and ISBN-10: 0133455122/ISBN-13: 9780133455120. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. Note: MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.