Entrepreneurship Books [Page 5 of 322]

Das Lehrbuch präsentiert den aktuellen Stand der internationalen Entrepreneurshipforschung. Von der Geschäftsidee über die Frühphase bis zur Markteinführung und Etablierung zeigen die Autoren, wie neue Geschäftsmodelle entdeckt und entwickelt werden. Außerdem im Fokus: Entrepreneurship im sozialen und wissenschaftlichen Bereich. Geeignet sowohl für die Gründung von Unternehmen und junge, wachsende Unternehmen als auch für etablierte Unternehmen und NPOs.In der 2. Auflage ergänzt um aktuelle Themen wie Lean-Start-up-Ansatz, Crowdfunding und -sourcing, unternehmerische Ökosysteme, Digitalisierung und Vernetzung wie in der Sharing Economy.Jedes Kapitel enthält Lernziele, Aufgaben und weiterführende Literaturhinweise. Außerdem: inklusive Fallstudien, die auch zum Download auf sp-mybook.de zur Verfügung stehen.

While corporate giants continue to lay off workers, small businesses create millions of new jobs each year. This book covers all angles of setting up your own business, from spotting market opportunities to protecting intellectual property. 468 pp.

Library Journal

Bygrave ( Venture Capital at the Crossroads , Harvard Business School Pr., 1992), has succeeded admirably in his goal of teaching the art and science of entrepreneurship. He covers all aspects of the entrepreneurial process, including planning a new enterprise, raising capital, marketing strategies, franchising, and dealing with legal and tax issues. This work is rich in detail, providing small business owners and would-be entrepreneurs the information they need to make sound business decisions. Individual chapters are written by academicians and business people. Though some of the charts and analysis may be a bit technical for the neophyte, this is a treasure trove of information for the motivated reader. Recommended for business collections.-- M. Uri Toch, P.L. of Cincinnati & Hamilton Cty., Ohio

In this entrepreneurial age, it's very tempting to leave your job to start your own business. Before you do, learn all you can from the best. This book is just that. World renowned bestselling author and business consultant Brian Tracy tells you about one of today's most needed skill sets, entrepreneurship, covering these important topics:• MYTHS of entrepreneurship• BEST business choice for you• FINANCING the business• SHIFTING from employee mindset to entrepreneurial mindset• CREATING a realistic business plan• HIRING the best and managing for success• FUELING your business growth with sales and marketingThis book is designed to help anyone who wants to start or grow a business. Let Brian Tracy teach you the science of entrepreneurship, tested and proven not just for years, but for millennia. If you simply study the ideas in this book, and apply them, you too, can become a successful entrepreneur.