Ancient Maya Commerce presents nearly two decades of multidisciplinary research at Chunchucmil, Yucatan, Mexico—a thriving Classic period Maya center organized around commercial exchange rather than agriculture. An urban center without a king and unable to sustain agrarian independence, Chunchucmil is a rare example of a Maya city in which economics, not political rituals, served as the engine of growth. Trade was the raison d'être of the city itself.
Using a variety of evidence—archaeological, botanical, geomorphological, and soil-based—contributors show how the city was a major center for both short- and long-distance trade, integrating the Guatemalan highlands, the Gulf of Mexico, and the interior of the northern Maya lowlands. By placing Chunchucmil into the broader context of emerging research at other Maya cities, the book reorients the understanding of ancient Maya economies. The book is accompanied by a highly detailed digital map that reveals the dense population of the city and the hundreds of streets its inhabitants constructed to make the city navigable, shifting the knowledge of urbanism among the ancient Maya.
Ancient Maya Commerce is a pioneering, thoroughly documented case study of a premodern market center and makes a strong case for the importance of early market economies in the Maya region. It will be a valuable addition to the literature for Mayanists, Mesoamericanists, economic anthropologists, and environmental archaeologists.
Contributors:Anthony P. Andrews, Traci Ardren, Sheryl Luzzadder-Beach, Timothy Beach, Chelsea Blackmore, Tara Bond-Freeman, Bruce H. Dahlin, Patrice Farrell, David Hixson, Socorro Jimenez, Justin Lowry, Aline Magnoni, Eugenia Mansell, Daniel E. Mazeau, Travis Stanton, Ryan V. Sweetwood, Richard E. Terry
Wie baut man einen Onlineshop auf und wie wird man damit erfolgreich? Die Autoren Tobias Kollewe und Michael Keukert erläutern in diesem umfassenden Handbuch sehr praxisnah, welche Schritte notwendig sind, um sich mit dem eigenen Onlineshop erfolgreich am Markt zu etablieren. Beschrieben werden Aufbau und Betrieb von Onlineshops, von der grundlegenden Planung über die tägliche Arbeit bis hin zum Onlinemarketing. E-Commerce-Einsteigern bietet dieses Buch eine effektive Entscheidungsgrundlage für die eigene Shopstrategie. Fortgeschrittene und Profis nutzen es als Nachschlagewerk und – Dank der vielen Praxisbeispiele – als Ideensammlung für den eigenen Shop.Shop-Planung und -Konzeption Die Autoren unterstützen Sie dabei, den Start des Onlineshops optimal vorzubereiten, denn zu diesen Themen müssen vorab wichtige Entscheidungen getroffen werden: - Businessplan, Zielgruppe- Auswahl von Shopsystem, Agentur und Domainnamen- Warenwirtschaft und Versandhandelssoftware - ZeitplanungRund um den KaufprozessDer eigentliche Kaufvorgang ist das Herzstück des Onlineshops. Hier dreht sich alles um die Inhalte Ihres Shopsystems: - Shopdesign und -struktur- optimale Produktpräsentation - Checkout-Prozess, Logistik- Zahlungsabwicklung und Zahlungsausfall - rechtliche Aspekte des Onlinehandels Marketing und ErfolgsmessungDer Shop ist fertig – und nun? Das Buch bietet jede Menge Ideen und Vorschläge für Marketingaktionen und guten Service, die den Besucherzustrom ansteigen lassen:- Kundenservice und -beziehung- Print- und Onlinewerbung, E-Mail-Marketing, Social Media- Google AdWords und Google Products- Shop- und Produktbewertungen, Gutscheine- Controlling, Internationalisierung
The ultimate guide to how to redesign and rethink - reframe - your projects, initiatives and even your very business model, Cyber Commerce Reframing (CCR) shows you how to turn your company around in the Cyber Economy towards maximum use of information technology by additionally saving investments already made. In his vivid and hands-on book, the author provides you the insights of what went wrong with web-based business by examining failed companies all over the world. CCR constitutes an alternative to business process reengineering and optimization, which were partly not as successful as during the 80s and 90s in delivering expected results as they precondition too much additional investments, neglect organizations' uniqueness and often miss the starting point. Having designed, planned, supported and implemented CCR solutions at various companies of different size, the description of the work with corporate clients facilitates the task of incorporating CCR's novel ideas in your company.
In E-Commerce Power, Jason G. Miles shares a practical framework for starting and scaling a profitable e-commerce brand in the age of Amazon.
E-Commerce Power is filled with encouragement, practical advice, tips, strategies, interviews, and proven online marketing methods – all organized to help new entrepreneurs. In 2008, Jason worked with his wife to start their new brand created on eBay selling doll clothes. In 2013, they launched Pixie Faire – a popular sewing supply marketplace that has had over 4 million patterns downloaded which is averaged at 60,000-70,000 orders a month.
The site has been featured by Shopify and is in the top 1% of all Shopify sites based on worldwide site traffic. Within E-Commerce Power, Jason aims to teach new entrepreneurs how he and his wife were able to accomplish such a feat and thrive from it. E-Commerce Power is:
