Commerce Books [Page 11 of 499]

Jeffrey F. Rayport

Published: 2001

ISBN: 0071189459

Publisher: Mcgraw-hill/ Higher Education,

Gary Schneider

Published: 2015

ISBN: 128542543x

Publisher: Course Technology

Published:

ISBN: 2091765139

Publisher:

Timoteus Elmo

Published: 2011

ISBN: 6136914735

Publisher:

Business & Economics, Information Management

Weinhardt, Christof /

Published: 2002

ISBN: 379081525X

Publisher: Springer Verlag

Rene Teichmann

Published: 2013

ISBN: 3642627285

Publisher: Springer

Parag Diwan, Sunil Sharma

Published: 2000

ISBN: 8175140445

Publisher: Vanity Books International

Markus Deutsch

Published: 2012

ISBN: 3528155574

Publisher: Vieweg+teubner Verlag

Bharat Bhasker

Published:

ISBN: 0070600953

Publisher: Tata Mcgraw-hill Education

General, Business & Economics -> Marketing -> Sales, 190

Thierry Pires; Emmanuelle Stioui

Published: 20161012

ISBN: 2100757520

Publisher: Hachette

Business & Economics, E-Commerce

Kenneth C. Laudon, Jeffrey Travis

Published: 2002

ISBN: 032112202X

Publisher: Boston ; Addison Wesley, c2002.

Columba Sara Evelyn

Published: 2012

ISBN: 6201461647

Publisher:

Hugo S. A. Wijnands

Published:

ISBN: 9026833229

Publisher:

Commerce, Marketing, Entrepreneurship, Business & Economics -> Business -> Commerce, Business & Economics -> Management -> International Marketing, Business & Economics -> Management -> Entrepreneurship

Billee Howard

Published: 20151201

ISBN: 0698188497

Publisher: Penguin US

Adelson, Howard L.

Published: 2012

ISBN: 1258508672

Publisher: Literary Licensing, LLC

General, Project Management, Information Technology, Management Information Systems, Professional, Career & Trade -> Computer Science -> General Interest, Trades & Technology -> Technical Trades -> Project Management, Professional, Career & Trade -> Computer Science -> Information Technology, Professional, Career & Trade -> Computer Science -> Management Information Systems

Gary Schneider

Published: 20140507

ISBN: 1305560426

Publisher: Cengage Limited

Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, ""Business Case Approaches"" and ""Learning From Failure"" boxes highlight the experiences of actual companies to illustrate real-world practice in action.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Internet Marketing, Electronic Commerce, General, General, Business & Economics -> Business -> eCommerce, Professional, Career & Trade -> Computer Science -> Electronic Commerce, SCCM48, SCCM50, SCEB0408, SCEB035025, WB004, WB014, WB037, WB057, WB074, WB075, Physical & Earth Sciences -> Science -> General

Punita Duhan

Published: 20190304

ISBN: 0429946813

Publisher: Taylor & Francis

This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.

Ayman Sawaf, Rowan Gabrielle

Published: 2014

ISBN: 099069870X

Publisher: Scared Commerce

Management Information Systems, Professional, Career & Trade -> Computer Science -> Management Information Systems

Gary Schneider

Published: 09/2017

ISBN: 0176851194

Publisher: Cengage Learning Canada Inc.

n/a

General, Project Management, Information Technology, Management Information Systems, Professional, Career & Trade -> Computer Science -> General Interest, Trades & Technology -> Technical Trades -> Project Management, Professional, Career & Trade -> Computer Science -> Information Technology, Professional, Career & Trade -> Computer Science -> Management Information Systems

Gary Schneider

Published: 20120522

ISBN: 1285402324

Publisher: Cengage Learning US

E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 10e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.