Business Development Books [Page 7 of 263]

This book analyses the development of Collective Intelligence by a better knowledge of the diversity of the temperaments and behavioural and relational processes. The purpose is to help the reader become a better Collective Intelligence Leader, who will be able to capitalize on the specificities and the differences of the individuals present in its collective, and transform these differences into complementarities, which are a source of wealth.

Packed with color photographs and illustrations, this handbook covers the best practices, techniques, and trends. It explains the development process step-by-step and includes 14 case study examples of new construction, adaptive use, airport-related development, and mixed office and industrial facilities.

[elsevier Butterworth-heinemann Logo]

technology: Engineering. General

the Pursuit Of New Product Development The Business Development Process

marc A. Annacchino, P.e.
marconi Product Development Institute, Greenfield, Wi, Usa

key Features

• Contains The Concepts And Tools For A More Integrated, Successful Product Development Cycle

• Promotes Logical Coordination Of Managers, Engineers, Marketers, And Sales Personnel To Achieve Results Within Market Opportunity In Terms Of Time, Cost And Performance.

• Shows How To Better Identify And Target Product Value Propositions In Product Line Extensions And In Securing New Markets

product Development Begins With An Understanding Of Market Needs, A Well-defined Financial Strategy, And Well-thought-out Strategic Goals. This New Book By Industry-expert Marc Annacchino, Will Help The Professional Engineer, Manager, Marketer, And All Others Who Must Come Together As A Working Team To Better Understand Their Respective Roles And Responsibilities In That Process. Today, Speeding The Right Value Proposition To The Market Can Make The Difference Between Success And Failure. With Case Examples, Organizational Analysis And Project Planning Tools, This New Book Looks At That Longer, Organizational View Of Product Development, And Explores How This View Can Improve Product Development Cycle Times. This Forward Thinking Can Also Lead To An Improved Structure, Allowing Companies To Position Themselves Better For New Market Opportunities. This Book Will Help The Product Development Team Adapt To Change And Evolve In Today’s Dynamic Market Through Product Platform Management. Marc Annacchino Helps Product Development Professionals Find The Hidden Value In Existing Product Lines As They Plan For New Changes And Expansion Ahead.

contents: Chapter One: The Business Objective; Chapter Two: Market Opportunity; Chapter 3: The Business Concept The New Product ; Chapter Four: The Product And Business Plan; Chapter Five: Justifying A Program; The Accounting Viewpoint; Chapter Six: Starting Out; Chapter Seven: Executing The Plan; Chapter Eight: Manufacturing Development; Chapter Nine: The Prelaunch Checklist, Chapter Ten: The Product Launch; Chapter Eleven: The Pursuit And Product Management; Chapter Twelve: Business Development Records Format

marc A. Annacchino, P.e. Is A General Management Executive With Over 30 Years Experience In The Field Of Sales, Marketing, New Product Development, Manufacturing Operations, Quality, Accounting And Finance. He Is Owner Of Marconi Product Development Institute, Inc. A Firm That Assists Organizations In The Area Of Contract Product Development And Business Development. He Is Also The Director Of The Business Excellence Consortium At Milwaukee School Of Engineering: An Outreach Arm Of The University That Assists Companies In Their Journey To World Competitive Performance.

related Titles:
new Product Development, Annacchino, 2003, 0-7506-7732-5
six Sigma And The Product Development Cycle, Wilson, 2005, 0-7506-6218-2
essentials Of Lean Six Sigma, Taghizadegan, 2006