Business Culture Books [Page 10 of 499]

There's No Business that's Not Show Business shows how smart companies can use creativity, humor, and play to reach out and engage customers through a new kind of experience. Authors Bernd H. Schmitt, David L. Rogers, and Karen Vrotsosprovide winning case studies and "show business" techniques that can be used to dazzle customers, launch products, build brands, generate buzz, and build great customer relationships.

the Impact Of The Asia Crisis Has Contributed To The Debate About The Need For Regulation Of Global Markets. This Book Outlines The Events Leading Up To And During The Financial Crisis Of 1997 And Assesses The Responses Of The Financial Contagion. The Potential For Economic Reform Is Discussed And The Willingness Of Legislators In South East Asia To Create A New Legal Infrastructure To Control Business Is Studied. The Discussion Moves To The Political Arena, Where The Extensive Use Of The Internet As A New Medium Is Discussed Using Malaysia As A Case In Point. The Next Section Focuses On Specific Themes Relating To Labour, Capital And Political Business. It Studies The Response Of Malaysian Labour To The Financial And Political Crisis. Another Contribution Explores The Tourism Industry In Bali, And Indonesian Economic And Social Meltdown. Finally, It Examines The Vulnerability Of Fast Growth In The Thai Telecommunications Industry And The Development Of Third World Multinationals Is As

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contributors From Management, Economics, Politics, Sociology And Social Anthropology Focus Mostly On The Economics Of The Asian Crisis Of The Early 1990s, And On Members Of The Association Of South East Asian Nations, Particularly Thailand, Malaysia, And Indonesia. One Major Concern Is To Distinguish Between Immediate Triggers And Underlying Causes Of The Crisis. The Nine Articles Also Appeared In Vol. 8 No. 2 (winter 2001). Distributed In The Us By Isbs. Annotation C. Book News, Inc., Portland, Or (booknews.com)