Marketing Books [Page 7 of 482]

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills they'll need to succeed in today's competitive business environment. MARKETING 2010 includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.

this Textbook Outlines Key Principles And Theories, Illustrating Them With Recent Examples, And Discusses Various Topics Relevant To Product Decisions, Distribution, Promotion, Pricing, And Technology-driven Marketing. A Companion Cd-rom Contains Worksheets, A Multicultural Marketing Module, A Competitive Intelligence Module, Self-tests, A Power Point Presentation, And Video Clips. The Authors Teach Marketing And Business At Texas Christian University, Louisiana State University, And The University Of Texas In Arlington. Applying A Commonly Used Marketing Ploy Itself, The Book Lists A 2004 Copyright Date In An Effort To Look A Year Newer Than It Is. Annotation (c)2003 Book News, Inc., Portland, Or

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new Edition Of A Text That Introduces The Key Principles Of Marketing. Lamb (business, Texas Christian U.), Joseph F. Hair (entrepreneurship Institute, Louisiana State U.) And Carl Mcdaniel (marketing, U. Of Texas) Present 20 Chapters That Discuss The World Of Marketing; Analysis Of Marketing Opportunities; Product, Distribution, Promotion, And Pricing Decisions; And Technology Driven Marketing. The Included Cd-rom Features Two New Video Cases, Powerpoint Slides, E-marketing Planning Worksheets, Practice Quizzes, And Supplemental Competitive Intelligence Information, And Other Material. Annotation C. Book News, Inc., Portland, Or (booknews.com)

Erfolgreiche Unternehmensführung setzt marktorientiertes Denken und Handeln voraus. In diesem Buch werden die wichtigsten Elemente der marktorientierten Unternehmensführung wissenschaftlich fundiert und praxisnah dargestellt & von der Marketing-Analyse über die Planung und Implementierung der Marketing-Konzeption bis hin zur Marketing-Kontrolle. Dies geschieht auch mit Blick auf die großen Herausforderungen der marktorientierten Unternehmensführung & die Digitale Transformation, die Discountisierung von Wirtschaft und Gesellschaft, die sich entfaltende Sharing Economy, die anhaltende Globalisierung und den neuen komplexen demographischen Wandel.

It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word “marketing” itself. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new definition and its value focus. In keeping with the value theme of the text, the authors met face to face with more than 150 instructors and walked through each chapter of the text and each supplement of the package in order to provide the most current, useful text and package on the market. Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The authors provide adding value, superior service, ethical and societal dilemmas and the power of the internet examples throughout, and everywhere these themes fit. The authors have also been careful to integrate the 4Ps of marketing with the overriding value theme.

Das Lehrwerk ist die konzeptionelle und pragmatische Grundlagenlektüre für das Fach Marketing an Fachhochschulen und Universitäten sowie eine Einführung für Praktiker des Marketing und des Vertriebs.