Marketing Books [Page 3 of 482]
Marketing Organisation (RLE Marketing) (Routledge Library Editions: Marketing)
Piercy, Nigel
Published: 2014-09-03T00:00:01Z
ISBN: 1138791512
Publisher: Routledge
Marketing Accountability for Marketing and Non-Marketing Outcomes
Business Development, General, General, Business & Economics -> Economics -> Economic Development, Business & Economics -> Marketing -> Principles of Marketing, Business & Economics -> Accounting -> General Accounting
Clare Holdsworth
Published: 20210927
ISBN: 1838675639
Publisher: Emerald Publishing Ltd.
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and quality of life. Measures of firm performance covered include the marketing implications of financial accounting, customer feedback metrics, drivers of brand equity, brand failure, market orientation capabilities, and multichannel attributions. Measures of social interaction encompass environmental and social performance, social networks, and attitudinal word-of-mouth drivers. The final chapter is devoted to measures related to societal outcomes and focuses on attractiveness of inner city for society. Each chapter presents thought-provoking discussions and new insights which will be relevant to researchers, professionals and students of marketing, branding and consumer behaviour
Navigating Tattooed Women's Bodies Intersections of Class and Gender
Business Development, General, General, Business & Economics -> Economics -> Economic Development, Business & Economics -> Marketing -> Principles of Marketing, Business & Economics -> Accounting -> General Accounting
Nicholas H. Kirk; Lamberto Zollo
Published: 20210927
ISBN: 1838675655
Publisher: Emerald Publishing Ltd.
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and quality of life. Measures of firm performance covered include the marketing implications of financial accounting, customer feedback metrics, drivers of brand equity, brand failure, market orientation capabilities, and multichannel attributions. Measures of social interaction encompass environmental and social performance, social networks, and attitudinal word-of-mouth drivers. The final chapter is devoted to measures related to societal outcomes and focuses on attractiveness of inner city for society. Each chapter presents thought-provoking discussions and new insights which will be relevant to researchers, professionals and students of marketing, branding and consumer behaviour
Strategic Marketing Planning: Developing Successful Marketing Strategies (american Marketing Association Marketing Toolbox)
David Parmerlee
Published: 1993-06
ISBN: 999483388X
Publisher: Amer Marketing Assn
Marketing And Marketing Assessment (rle Marketing) (routledge Library Editions: Marketing) (volume 18)
J. L. Sewell
Published: 2014
ISBN: 1138788465
Publisher: Routledge
The Marketing Planning Workbook: Effective Marketing for Marketing Managers (The marketing workbooks)
Dibb, Sally, Simkin, Lyndon, Bradley, John
Published: 1996
ISBN: 0415118913
Publisher: Intl Thomson Business Pr
Marketing
William G Zikmund
Published: 1986
ISBN: 0471821985
Publisher: Wiley
Marketing
Michael J.; Walker, Bruce J.; Stanton, William J. Etzel
Published: 1988
ISBN: 0879677201
Publisher: Mcgraw-hill Companies
marketing
Business & Economics
Geoff Lancaster
Published: October 2001
ISBN: 008049644X
Publisher:
Marketing_a55
Published:
ISBN: 0764180223
Publisher: Hauppauge, N.y. : Barron's, C2000.
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Marketing
William M. Pride
Published: 1995
ISBN: 0395738903
Publisher: Houghton Mifflin Company
Marketing
Charles W., Jr. Lamb
Published: 1997
ISBN: 0538881178
Publisher: South-western Pub
Marketing
Andrea M��en
Published:
ISBN: 3448073326
Publisher: Haufe Mediengruppe
Marketing_a19
Published:
ISBN: 0324004125
Publisher: Cincinnati, Ohio : South-western College Pub., C1999.
Marketing
Evans; Berman; Wellington
Published: 2000
ISBN: 0130175897
Publisher: Prentice Hall
Marketing
Michael J. Etzel, Bruce J. Walker, William J. Stanton
Published: 1999
ISBN: 0079132618
Publisher: Richard D Irwin
Marketing
Charles W. Lamb, Joseph F. Hair, Carl D. McDaniel
Published: 2004
ISBN: 032418817x
Publisher: Mason, Ohio : Thomson/south-western, C2004.
Marketing
Eric N. Berkowitz
Published: 1996
ISBN: 0256219796
Publisher: Mcgraw-hill College
Marketing
Bovee
Published: 1992
ISBN: 0071125450
Publisher: Mcgraw-hill Education - Europe
Marketing
Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Published: 2017
ISBN: 0134685318
Publisher:
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