Marketing Books [Page 14 of 482]
Marketing
General, Business & Economics -> Marketing -> Principles of Marketing
Gary Armstrong
Published: 20190101
ISBN: 0135193362
Publisher: Pearson Education (US)
For undergraduate principles of marketing courses. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
Global Culture Nationalism, Globalization and Modernity
General, Business & Economics -> Marketing -> Principles of Marketing
Jim Blythe
Published: 2006-03-10
ISBN: 1847878172
Publisher: SAGE Publications
The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically.
Designed to compliment existing textbooks for the course, the companion provides:
- Easy access to the key themes in Marketing
- Helpful summaries of the approach taken by the main course textbooks
- Guidance on the essential study skills required to pass the course
- Sample exam questions and answers, with common themes that must always be addressed in an exam situation
- Quotes from leading thinkers in the field to use in exams and essays
- Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom"
The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.
Marketing
Gary Armstrong, Philip Kotler
Published:
ISBN: 0137476450
Publisher:
Today's Marketing Is All About Creating Customer Value And Engagement In A Fast-changing, Increasingly Digital And Social Marketplace. Marketing Starts With Understanding Consumer Needs And Wants, Determining Which Target Markets The Organization Can Serve Best, And Developing A Compelling Value Proposition By Which The Organization Can Attract And Grow Valued Consumers. Then, More Than Just Making A Sale, Today's Marketers Want To Engage Customers And Build Deep Customer Relationships That Make Their Brands A Meaningful Part Of Consumers' Conversations And Lives. In This Digital Age, To Go Along With Their Tried-and-true Traditional Marketing Methods, Marketers Have A Dazzling Set Of New Online, Mobile, And Social Media Tools For Engaging Customers Anytime, Anyplace To Jointly Shape Brand Conversations, Experiences, Advocacy, And Community. If Marketers Do These Things Well, They Will Reap The Rewards In Terms Of Market Share, Profits, And Customer Equity. The Fifteenth Edition Of Marketing: An Introduction Reflects The Major Trends And Shifting Forces That Impact Marketing In This Digital Age Of Customer Value, Engagement, And Relationships. Students Learn How Customer Value And Customer Engagement Drive Every Good Marketing Strategy--
Marketing
Philip Kotler, Kevin Lane Keller
Published: 2021
ISBN: 838188117X
Publisher: Rebis
Marketing
Management Science, General, Business & Economics -> Decision Sciences -> Management Science, Business & Economics -> Marketing -> Principles of Marketing, SC500000, SC513000, SUCO41169, 3120, 3339
Manfred Bruhn
Published: 20110128
ISBN: 3834988693
Publisher: Springer Nature
Dieses Lehrbuch vermittelt die gesamten Grundlagen des Marketing und nimmt dabei konsequent Bezug auf die Praxis. Die anwendungsorientierte Darstellung versetzt den Leser in die Lage, Marketingprobleme zu analysieren und eigenständig Problemlösungen zu erarbeiten. In der 10. Auflage wurde die bewährte Gliederung des Buches beibehalten. Alle Kapitel wurden überarbeitet und auf den neuesten Stand gebracht. Darüber hinaus wurden die Kapitel „Entscheidungen der Vertriebspolitik" und „Aufbau des Marketingcontrolling“ neu strukturiert.
Marketing
Doyle, Charles
Published: 2005
ISBN: 0007205848
Publisher: Harpercollins Pub Ltd
Marketing
Marketing
Published: 2018
ISBN: 0135192129
Publisher: Pearson
Marketing
Ronald Z. Carvalho
Published: 1999
ISBN: 8521310536
Publisher: Livraria Nobel Sa
Marketing
James L. Burrow
Published: 2001
ISBN: 0538432381
Publisher: International Thomson Publishing
Marketing
Joel R. Evans
Published: 1999
ISBN: 0139147896
Publisher: Pearson College Div
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Marketing_c48
Published:
ISBN: 0130475505
Publisher: Upper Saddle River, Nj : Prentice Hall, 2003.
Marketing
Andrew Gary Hughes, Solomon Hughes Chitty & Marshall, William Colin Chitty
Published: 2008
ISBN: 0733983936
Publisher: Frenchs Forest, N.s.w. : Pearson Education Australia, C2009.
Marketing
Joel R. Evans, Barry Berman
Published: 1991
ISBN: 0023342501
Publisher: Maxwell Macmillan International Pub. Group
Marketing
Lamb, Hair, Mcdaniel
Published: 2006
ISBN: 0324302495
Publisher: Thomson
Marketing
Gerasimenko, V. P. (vladislav Pavlovich)
Published: 1998
ISBN: 5789000851
Publisher: Donskoĭ Gos. Tekhn. Universitet
Marketing
Pride, William M., Ferrell, O. C.
Published: 1997
ISBN: 039578574x
Publisher: Houghton Mifflin
Marketing
Stevan Vasiljev
Published: 2005
ISBN: 867639928x
Publisher: Prometej
Marketing
Steven J. Skinner
Published: 1994
ISBN: 039562147x
Publisher: Houghton Mifflin College Div
Marketing
Zikmund, William G
Published: 1993
ISBN: 0314013008
Publisher: West Pub. Co
Marketing
Henrik Sattler
Published: 2007
ISBN: 3800634880
Publisher: Vahlen Franz Gmbh
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