Marketing Books [Page 13 of 482]

Elnora W. Stuart, Michael R. Solomon

Published: 2001

ISBN: 0136195113

Publisher: Pearson College Div

Stapleton, John

Published: 1994

ISBN: 843680290X

Publisher:

Dhruv Grewal

Published: 2021

ISBN: 1259030652

Publisher: McGraw-Hill Ryerson

Michael Bregendahl

Published:

ISBN: 8761687057

Publisher:

Russ, Frederick A.

Published: 1982

ISBN: 0316762725

Publisher: Little Brown & Co

General, General, Business & Economics -> Marketing -> Principles of Marketing, Business & Economics -> Business -> Business Studies

Roger A. Kerin

Published: 20200226

ISBN: 1260471195

Publisher: McGraw-Hill Higher Education (US)

Marketing

Michael Levens

Published: 2011

ISBN: 0132728915

Publisher: Pearson

Levy Michael Grewal Dhruv (Lichti Shirley)

Published:

ISBN: 1260305740

Publisher:

Gary Armstrong, Gary T. Armstrong

Published: 2019

ISBN: 1292294914

Publisher: Pearson Uk

Zikmund, William G., D'Amico, Michael

Published: 1998

ISBN: 0538882158

Publisher: South-Western Pub

Gary Vardon

Published: 2011

ISBN: 1462658385

Publisher: America Star Books

Freter, Hermann

Published: 2004

ISBN: 3827371279

Publisher: Pearson Studium

General, Allied Health & Medical -> Medical -> General, H0404170, 1, 053, 112, 740

Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart

Published: 20210302

ISBN: 0136810500

Publisher: Pearson Education (US)

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text explains how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing.

Manfred Bruhn

Published: 2013

ISBN: 332293165X

Publisher: Springer-verlag

Studenten Und Praktiker Erhalten In Kompakter Weise Eine Systematische Einführung In Die Zentralen Sichtweisen, Prinzipien, Entscheidungstatbestände, Instrumente Und Verfahren Des Marketing. In Der 6. Auflage Wurden Alle Kapitel Grundlegend überarbeitet Und Auf Den Neuesten Stand Gebracht. Insbesondere Wurden Hier Die Neuen Informations- Und Kommunikationstechnologien Im Bereich Der Marketingforschung Sowie Im Einsatz Der Einzelnen Marketinginstrumente Aufgenommen.

J. R. McColl-Kennedy, Mccoll-Kennedy Janet, Geoffrey Charles Kiel

Published: 2000

ISBN: 0170091163

Publisher: South Melbourne [vic.] : Nelson Itp, 1999.

The Introductory Marketing Student Of Today Demands An Increased Level Of Interactive And Innovative Teaching, Setting The Challenge For A New Teaching Strategy. This Book Is That New Strategy. The Authors Have Completely Rewritten The Text To Produce A Revitalised Introduction To The Principles Of Marketing.

General, General, General, Business & Economics -> Marketing -> Principles of Marketing, Professional, Career & Trade -> Education -> Curriculum & Instruction, Business & Economics -> Business -> Business Studies

James L. Burrow

Published: 20080115

ISBN: 1111803838

Publisher: Cengage Learning US

MARKETING 3E is a revised edition that presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and technology are presented as keys to students' success. Increased emphasis on careers is also included with the incorporation of Career Clusters. While students study business, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, they also see marketing as a career choice.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

James L. Heskett

Published: 2014

ISBN: 1743077025

Publisher: Macmillan

Marketing 1e Is Designed For Today's Changing Student Population With An Emphasis On Experiential Learning And The Value That Marketers Create. The Key Themes Of Digital, Services, Ethics, And Value That Are At The Forefront Of Contemporary Teaching And Practice Are Integrated Throughout And Illustrated With Real World Examples That Will Spark The Imagination. Marketing 1e Thoroughly Addresses The Explosion Of Digital Technology And New Influencers, Such As Social Media, And The Impact On Marketing. Supported By Results-driven Technology In Mcgraw-hill's Connect And A Focused Table Of Contents Covering All Of Thefoundational Topics In Thirteen Chapters, Marketing 1e Is The Ideal Choice For Any Principles Of Marketing Course.with Connect Package, Students Examine How Firms Analyse, Create, Deliver, Communicate, And Capture Value By Exploring Both The Fundamentals In Marketing And New Influencers, Such As Social Media, All In A Format That Allows For Instructor Assessment Of Learning Outcomes, And Provides Students With A Tight Integration Of Topics.

Grewal, Dhruv, Levy, Michael

Published: 2021

ISBN: 1260717437

Publisher: McGraw-Hill Education

Heribert Meffert

Published: 2013

ISBN: 3322931552

Publisher: Springer-verlag

Die 8. Auflage Dieses Klassikers Erscheint Mit Völlig Neuem Konzept. Während Die Strategischen Aspekte Des Marketing In Marketing-management Umfassend Abgehandelt Werden, Ist Diese Publikation Als Einführendes Lehrbuch Konzipiert. Aktuelle Entwicklungen Im Marketing (lean Marketing, Variantenmanagement, Etc.) Werden Beschrieben, Praxisbeispiele Sorgen Für Anschaulichkeit. Eine Prägnante Darstellung Institutioneller Besonderheiten Des Marketing Sowie Eine Umfassend Dokumentierte Fallstudie Zum Marketingkonzept Des Vw Golf Iii Runden Das Werk Ab.

Rosalind Masterson, Nichola Phillips, David Pickton

Published: 2017

ISBN: 1526415836

Publisher: Sage

An Easy To Use Tool Allowing Students To Switch From Web Resources To The Print Text And Back Again, Opening Windows To The World Of Marketing Through Cases That Are Vibrant And Engaged, Digital Links That Allow Students To Explore Topics In More Detail And Other Media To Encourage Relating Theory To Practice.